Oct
9th
Fri
9th
I have lunch there every week or two, and while it would be cheaper to have a can of American Coke, I always pay extra for the 12-ounce bottle that says it’s “Hecho en Mexico.” I do this because I believe it tastes better, and I really don’t care why. Spend a few years writing a column about consumer culture, and what you learn is that we all think everyone else’s shopping quirks are weird and irrational — but that our own make perfect sense.
